Wednesday, 3 May 2017

Arcticle for My Music Magazine


Born and raised in rough streets of Harlem, New York’s Elijah Ames aka Elijah Gold has been through the struggle and hustle of a hard knock life but he’s now at the peak of his career and is seen as one of the most influential characters in the rap game today. Even being the great rapper that he is unbelievers are sceptical over him and some of his actions but like the rapper said himself, “You’ll always have haters, no matter how good you are at what you do, people will doubt you.” But with the upcoming release of Elijah’s new album, “Gold World” he hopes to prove himself to the rap community, show his talent and reach out to new people. He insists there are more great things to come. Read more about Elijah’s views and his come up in The Plug’s EXCLUSIVE interview.

Gold grasps people, not just by his unique sounding music, but by his style, presence, mind-set and views. He certainly did that when we sat down with Elijah in Rocky Suite at London’s opulent West Hotel. The huge place filled with antique bookcases and porcelain horses, looks like the sort of place minor royalty would stay if Buck Palace was overbooked. The sofa alone probably costs more than a decent family car, but this is no time to get distracted by the furniture. He grins, shakes my hand and sits down; I have never seen a man with so much swag, looking trill would be an understatement. Supreme hat, Bape tee, off white sweats and Gucci flip flops, it’s safe to say that Elijah’s outfit was not cheap.

           Elijah who was born in Harlem, New York, named Elijah Ames made his name with the fresh sound of his 2011 mixtape ‘Long Live Harlem’, which was different to any current rapper. Elijah’s music was like a drug states Big Trippa, “Brothers were mesmerized by his flow and bars, he has the ability to make raps to chill, party or even cry to and I find that extraordinary.” With meaning and flow, Gold demonstrated his ability to combine and change numerous rap styles, he also produced the mixtape himself and it included no features, for the amount of sales the mixtape made it’s unbelievable. The mixtape also spawned international mega-hits ‘Gold Soul’ and ‘The Harlem Way’ which both have over 50 million views on YouTube to this date. It’s clear that Elijah Gold is the ultimate rapper right now.

 

Elijah’s fame and lavish lifestyle didn’t come over night; he admits there were many times he thought about giving up. “I thought about giving up on many occasions, being a white rapper in the game is not easy.” Gold also told us what sparked his rap career. “Since a young age I had a passion for rap music that most people didn’t understand. When I was a teen I would mess around, chill, blaze up and freestyle over beats and it was like a sort of hobby, it was my life and it just progressed from there really.” At the age of 16 he formed a rap group with two close friends but due to disagreements and views the group didn’t take off. “The group was called Supreme Rap and yeah it never really developed into much except some mess around songs and some dope ass freestyles, we just had different opinions on where we should go as a group and how to go about it.”

              Whilst growing up in Harlem with an immense passion for rap music Elijah had lots of inspirations and listened to every style of rap you could think of, some of which may surprise. “I loved music overall but was only interested in making rap songs, I was a huge Eminem fan but I could be listening to Biggie in the morning, Cole in the afternoon then Drake at night, my life revolved around music, but growing up in New York and seeing the likes of Joey Badass and Flatbush Zombies doing so well is what inspired and motivated me.”

          Whilst in the company of probably the hottest rap star right now, we proceeded to ask Gold about being compared to Tupac and what it’s like to be a white artist in a black dominated genre, he said “People have said I am like the white Tupac and that I’m here to save hip hop, No one should be compared to Pac, and I mean no one, to be honest I’m just trying to do my own thing and make inspiring music and if people ride with me then that’s great. “On the being white thing”, I can’t change the colour of my skin and someone shouldn’t be dependent on the colour of their skin, black, white, red, blue if you make dope music you make dope music.”

It started off as a hobby, but by the age of 16 Elijah was writing his own songs   and by the age of 18 his first mixtape “Long Live Harlem” was complete and released not long after. We asked Elijah what the story behind the mixtape and the songs was and when he knew he was creating something special. “I just wanted to vent. In the mixtape I give people an insight into my world and my thoughts, It started when people who I see as my homies were listening and buying my music, but I realised shit was getting real when my music spread across New York…it was like a disease, I was given the nickname The King Of Harlem, people loved it.”

Over the course of our conversation, I found out why Elijah is one of the best-selling artists of our generation, from his personality to his music the man is impeccable. Elijah Gold’s new album “Gold World” including the hit single “Harlem Love” produced by Dr. Grey is out Friday 12th August. Tour dates will accompany this release with tickets available on www.ticketmaster.com